Boomplay Music has appointed Edidiong Ekong as Marketing Manager, Nigeria. His appointment is effective November 23, 2018, and will see him lead the marketing team in Nigeria, create marketing strategies and assist enhance Boomplay’s vision of building the largest and most reliable digital music ecosystem for artists and content creators in Africa.
Edidiong joins Boomplay from Spurtti Sports and Entertainment where he served as Snr. Product Manager. His career spans over years of experience in building brands, developing business and market strategy as well as partnerships which have contributed to growth, profit and sales in diverse sectors including Entertainment, Education, Sports, and Tech.
With interest in Technology, Education, Agriculture, FMCG, Entertainment and Sports, Edidiong is focused on building brands, connecting people and growing markets and holds a BSc. in Mathematics and Education from the University of Uyo.
Prior to his appointment, Edidiong has worked in leadership roles across global companies including; Spurtti, Marketa Digital and Multiply using his vast skills in marketing, brand, product and business development to lead the frontier of growth.
Noteworthy, in 2015, Edidiong served as Campaign Strategy and Insight Lead at Multiply Communications – a behavioural change and communication agency in charge of many state and national elections during the 2015 general elections. In 2015 to 2018, Edidiong consulted for the Akwa Ibom State Government and handled digital media and strategy for the Akwa Ibom Christmas Carols. He was contracted by the Akwa Ibom State Government to ideate and build the brand for Akwa Ibom State 30th Anniversary Celebration.
For Boomplay, rising from a modest number of installs when it launched in Google Play store in 2016, the platform rose to 1 million installations in January 2017 and by November of same year, it had risen to 5 million. Its fast-growing streak of installations doubled in June, 2018 to 10 million installations making its total user base 29 million. Boomplay Music is now tipped to reach the 40 million total user base by December 2018 confirming the streaming service as Africa’s fastest rising music service.
The platform parades content from multiple genres such as Afrobeat, Fuji, Hip-Hop, Afropop, Rap, Reggae and Gospel among others. Some of the biggest names on the platforms include Davido, Fela Kuti, Wizkid, Sinach, Tiwa Savage, Nathaniel Bassey, Abass Akande Obesere, M.I. Abaga, King Sunny Ade, Phyno, Osita Osadebe, Simi, Small Doctor, Diamond Platnumz, Vanessa Mdee, Chris Brown, Flavor, Cardi B amongst others.