For many artists, marketing is somewhat at odds with who they are and what they do. Since music and the act of writing songs is often deeply personal and emotional, getting into a music marketing strategy mindset might seem foreign, fake or forced for some musicians.
Also, Tens of thousands of new songs are being released each day, and, in many cases, what determines whether each of these songs will go on to find an audience or not depends on how they’re marketed.
Below are some compiled some music marketing strategies to get you started on how to market your music.
1. Figure out who your fans are
You won’t be able to get the most out of your marketing efforts without knowing just who your fans are. A piece of detailed analytic information can help you learn more about your fans – how and when fans stumbled across your music.
2. Engage existing fans before trying to make new ones
Whether you’ve got 50 fans or 5 million, audience engagement is an essential part of sustaining a meaningful career in music.
Do everything you can to connect with your fans while maintaining your identity as an artist.
3. Use Social Media
Whether you’re trying to get the word out about a new release or people to show up to your performances, social media is a great way to reach out to those people directly.
Paid ads also help you reach even more audiences using targeting techniques.
4. Produce non-musical content
Photos, videos, blogs – if you hope to reach new audiences with your music, putting lots of time and thought into offering other content to your listeners will help you make a lasting impact that ultimately gets your music heard by new ears.
5. Pitch your music to blogs, playlists and press outlets
Pitching your music is one of the least fun parts of being a serious musician.
You might not think getting featured on small blogs and playlists is that important, but it is.
6. Create and monetize your artist website
As an artist, owning a website is essential to cultivating an image and reaching out to new fans. With your website, not only do you have a clear path towards reaching audiences, but also have a way to shape your story and brand.
7. Launch a PR campaign
This last music marketing tactic is reserved for musicians who’ve got money to invest in their music. Hiring someone to push your music to radio, playlists, blogs and press outlets can achieve huge results, but often at huge prices.
How much money, you ask? It depends on the scale and scope of the campaign, but meaningful results don’t happen until thousands of dollars are spent, and even then there’s no guarantee that your music will be reviewed or picked up by radio stations.
Yes, with the right strategy and marketing mix, you will be successful in marketing your music, gain popularity and earn revenue.
Do not hesitate to reach me if you need any help at any point. Send me an email: firstname.lastname@example.org