There exist different forms for violence in our everyday human life across societies and communities whether at home, at school, at work or in our neighbourhoods. This is not limited to a particular sex, but experienced by both male and female, young and old, no matter the social standing.
Violence includes all types of behaviours such a domestic violence, work place violence, bullying, gun violence and other harmful behaviours. A couple of factors are responsible for this, one of which include the media that exposes young people to media messages through TV and video games somewhat make them feel violence acceptable.
In the light of this, Youth Federation for World Peace – YFWP in partnership with United Nations is set to launch #SilenceTheViolence – “Celebrities United for Peace” campaign.
According to the project director – Mr. Samuel Michael, the campaign is committed to changing the culture of violence through the development of knowledge and skills to bring systemic change resulting in a safe community. It will involve celebrities as spokesmen uniting for peace against violence, Peace Campaigns on traditional and digital media to stop domestic violence, cultism, work place violence, bullying, gun violence and other harmful behaviours.
Well known celebrities in Nigeria such as, Sound Sultan, Basket Mouth, Ice Prince Alima Abubakar, Pantoranking, Waje, Jimmy Jatt, Burna Boy, MI, Don Jazzy, Seyi Law, Wizkid, Chidinma, Phyno and a host of others are billed to act as spokesmen for this campaign and will be featured in very interesting video shoots at different locations such as café, ghetto streets, schools, markets etc. and will be shared via the internet (Facebook, Youtube & Twitter), TV & other platforms.
The campaign is due to be launched on Febuary 1, 2015.