The Business Angle to M.I’s “You Rappers Should Fix Up Your Lives” Single You Didn’t Know


We all know that Hip-hop in Nigeria has been one genre of music that has faced a whole lot of challenges, but not for a few artiste who have stamped their feet on the ground to make individual statements. From the likes of Mode9, Illbliss, Phyno, Mi, Terry Tha Rapman, Vector, Reminisce, Olamide, Yung Six, late Da Grin, Gino, Ice Prince, Jesse Jagz, Show Dem Camp, A.Q, Eldee Tha Don and the list goes on. They have shown us that Nigerian rappers are talented and among the best in the African continent.

But recently, there has a been a decline in chart-topping rap songs which also means that not so many rappers are rated as A-list artiste in the country, hence they switch to singing and unfortunately for the Rap music genre in Nigeria, it’s been Pop music dominating!

“You Rappers Should Fix Up Your Life” by M.I is currently the subject of discussion right now in the music circle across Nigeria. After putting fellow Nigerian rappers on blast with his “Fix Up Your Life” single, many had diverse opinions to it, of which a couple have replied the Chocolate City Music boss by creating their version or using the same beat or another to express how they feel thereby joining the conversation.

Surprisingly, many do not know that beyond the heated conversation which is already creating a lot of controversy, there are bullet points to garner. These points are focused on the business angle of the controversy. How will it benefit MI’s brand and the Chocolate City Business Empire?

Well, here are the business sides to the single you didn’t know.


Prepare the Ground Ahead of His Forthcoming Album

For some music acts and their companies, its usual and necessary to plan a strategy to help drive the conversation around the artiste and his/her forthcoming project either via controversy or any other idea that seems profitable.

This new single has resurrected the M.I’s name and brand on the lips and minds of fans, not forgetting the entire Nigerian music space (buzzing all over social media), giving him a great start ahead of his forthcoming project which will be his fourth studio album after ‘Illegal Music 3 – The Finale’ released on February 29, 2016.


An Opportunity for Upcoming Artistes to be Heard

Shortly after M.I released the single, many young rappers took to the studio to make replies; some taking shots at Mr. Incredible and others opened up on the challenges they have faced doing rap. This also got M.I and the general Nigerian music audience to discover and listen to these dope talents.  They include; David Millz, Payper Corleone , Blaqbonez, MVP Militia, Lord Vino, Vader and many others yet to lend a voice to the conversation.

This also led to a Nigerian cable television channel, SoundCity creating a voting poll on Twitter where fans got asked which of the ‘reply versions’ was their favourite, with David Millz emerging tops with 42% of the votes at the end of the polls.


Final voting result for the SoundCity voting poll for rappers who replied the M.I single


More Streaming/Buying Of his Old Materials

Obviously many will make reference to old M.I single releases and albums. From Talk about It, Illegal Music 1, M.I.2, Illegal 2, Chairman and Illegal 3, more income will be realised from the sales and streaming of these previous releases including hard copies.

Written by Prince Simeon

Goldenchyld is the Head Publicist and Blogger at Hypestation Nigeria. He has interest that cuts across lifestle, tech, music and other things that affect everyday living. Follow him on Twitter @goldenchylduno and @goldenchyld_ on Instagram


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