by Nelson Nseabasi
The Special Assistant to Governor Udom Emmanuel of Akwa Ibom State on Entertainment Industry, David Sergeant has hinted that the state will be well represented at the forth coming Nigerian Entertainment Conference 2019.
He made the statement in Uyo on Tuesday, April 9, 2019. The Nigerian Entertainment Conference (NECLive) the marketplace for ideas, products and services in Africa’s largest creative and entertainment industry is set to hold its 7th edition on Wednesday, April 24, 2019 at the Landmark Events Centre, Oniru, Victoria Island, Lagos.
According to the founder and convener of the conference, Ayeni Adekunle this year, the conference will be exploring the theme; Mobile, Data, Consumers, and the Future of Entertainment. In particular as mobile tech and monetisation affect consumers as well as creators; and what it all means for the future of entertainment.
“The annual show presents participants the opportunity to learn, showcase, and network whilst gaining the much-needed insight to operate in the $8 billion industry”.
At #NECLive7 , some of Nigeria’s most important media, entertainment and creative industry enthusiasts will come together to provide genuine data insight and share their best practices for the benefit of all.
Akwa Ibom entertainers led by the Governor’s aide who is popular by his stage name, ‘Utang Akwa Ibom’ will make a case for practitioners in the state while also networking with stakeholders in the industry as he leads a delegation to the conference.
It could be recalled that in 2017, the office of the special assistant to the governor on entertainment industry created a database of entertainers in the state, to ascertain the number of active entertainers in Akwa Ibom state which will enable government have adequate information about the sector, to serve as a guide for proper planning and aid documentation for prospective investors.
Organizers of NECLive7 believe that to succeed in the future, industry leaders and companies must re-envision every aspect of what they do and how they do it. He said ‘first, they need to embrace data-driven decision-making and a data-driven culture. That means having, or having access to, the right technology, while also producing premium content, delivered in a cost-effective manner to an audience that is engaged with the brand’.