How to Win the 2019 General Elections

A political campaign can be an exciting experience. A great deal happens between now and Election Day and with a little forethought and planning, you can be prepared for all the twists and turns and, in many cases, control the situation.

Election campaigns have evolved over the years from just poster or billboards on the street to adverts on TV. Voters now expect even more from candidates. They want to be convinced even more about why they should vote for a candidate.

While the given political landscape is an important factor in any campaign, in many cases the most important factor – the difference between winning and losing – is what goes on inside the campaign.

There are three types of political campaigns that have nearly no chance of achieving victory on Election Day due to their own internal failures.

The first is the campaign that does not have a persuasive message to deliver to voters and does not have a clear idea of which voters it wants to persuade. This type of campaign lacks direction from the beginning and the situation will only get worse.

Second is the campaign that has a concise, persuasive message and a clear idea of which voters it can persuade but lacks a reasonable plan of what to do between now and Election Day to persuade these voters. This type of campaign wastes time, money and people as it wanders aimlessly toward Election Day. It is often distracted by the days’ events, by things the opponent’s campaign does or by things the press says, spending more time reacting to outside factors than promoting its own agenda.

Finally, the third kind of campaign is one that has a clear message; a clear idea of its voters and a plan to get to Election Day but it fails to follow through on the plan, not doing the hard work day after day to get elected.  This is a lazy campaign that makes excuses as to why it cannot do what it knows must be done and in the end makes excuses as to why it lost.

The winning political campaign is most often the one that takes the time to target voters, develops a persuasive message and follows through on a reasonable plan to contact and those voters.

MULTIPLY – Africa’s leading governance and political communication agency that helps candidates and political parties win the Elections has outlined a step-by-step process to assist political parties and candidates in winning the 2019 election.

Too often, candidates believe that they hold the winning strategy “in their heads.”  In reality, they may have no strategy at all and may be wandering aimlessly.

While it is true that every campaign is unique, the principles here can be applied to any election campaign to guarantee success.


Step 1 – Carry Out Research


Step 2 – Contract a Political Communications Agency


Step 3 – Develop an Elections Winning Strategy


Step 4 – Create a Compelling Campaign Message


Step 5 – Develop a Voter Contact and Engagement Plan


Step 6 – Build a Campaign Organization and Grassroots Coalition


Step 7 – Use the Media and Innovative advertising Channels


Need help in winning the Elections?

Multiply can help you win the Elections. Multiply works with candidates and political parties to develop election campaign strategy, content and media, build movements and engage voters.

At Multiply we help you run election campaigns that create deep connections with the voters, shift public opinion, and ultimately make you win.

As experts in the political process, we make recommendations on strategy and tactics to reach voters of all ages, social class and backgrounds. We use exceptional creativity with sophisticated media and digital innovation in campaigns. We understand that every campaign is different and unique, so we use the right tools to help you run a successful election campaign and get elected.

We help you roll out, execute and manage your campaign in such a way that will communicate who you are in everything you do, in a way that appeals to the minds of the voters.

We take your campaign directly to the streets, create movements, grassroots networks and coalitions and connect your message to your most powerful supporters — politicians, civil servants, journalists, students, communities and trade bodies.

Our strategy, media mix and digital exploits have helped our clients at all levels of government such as PDP (2015), Jimi Agbaje (2015), Godwin Obaseki (2016).

Yes! A political campaign is an intense experience and, when done correctly, it is also a lot of hard work. There are no tricks or short cuts to winning the confidence of the voters.

We commend you for stepping forward and offering your services to your community and contributing to the democratic process as a whole. We can help you win!

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