Arsenal team has signed a collaboration with Jay-Z’s TIDAL in a partnership worth around £1 million pounds (N360 million) a year.
The collaboration will include features from up and coming artistes and a pre-installed playlist put together by Arsenal players Hector Bellerin, Danny Welbeck and Reiss Nelson.
A part of the agreement is that Arsenal paid members will have access to TIDAL music platform.
Vinai Venkatesham, Arsenal chief commercial officer said “Football and music are great passions of so many of our global supporters. This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal’s rising artistes”.