WhatsApp Launches Business App for SMEs

The social media giants WhatsApp have launched WhatsApp Business Android app for small businesses.

The WhatsApp Business is an android app which is free to download and was built to be able to accommodate small business owner.

The app key features are dedicated business profiles for details like email address, business description, store addresses and websites. Also included are smart messaging tools like greetings, quick replies, and away messages. The app also shows metrics for how many messages were sent delivered and read.

Both WhatsApp Messenger and the WhatsApp business apps can be used on the same device. The app is fully compatible with WhatsApp Web.

Businesses using WhatsApp Business can connect with ordinary WhatsApp users as normal, regular WhatsApp Messenger users do not have to download the business app, the company said. WhatsApp users will know when they are being contacted by a business rather than an individual, as it will be listed as a business account.

To know the account type you are chatting with, you have to check the contact’s profile. If it’s a business account, it will display one of the following:

  • Verified: WhatsApp has confirmed that the account is owned by an authentic and reliable brand. The account has a green checkmark badge in its profile.
  • Confirmed: This accounts phone number matches the phone number for the business. A confirmed account has a grey checkmark badge.
  • Business account: this account uses the WhatsApp Business app, but has no confirmation from WhatsApp yet. A business account has a grey question mark badge on its profile.

WhatsApp Business is now available and free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S. The app is rolling out around the world in the coming weeks. If it’s not available now, please check Google Play Store again later.

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