Facebook, this year, wants to move towards becoming a more user-dependent platform, rather becoming brand-reliant. As the largest social media platform, Facebook plans to seek respite from the pressing fake news problem.
Facebook has announced it will prioritize news sources deemed to be more trustworthy in its News Feed. The firm said the social network community will determine which outlets are reliable via the use of user surveys.
From the survey results, publishers with lower scores may notice an observable drop in their distribution across Facebook. The news ranking system will first be tested on US-based users only, and the results of the survey will not be made public.
The chief executive and founder Mark Zuckerberg said news content will soon make up around 4% of what appeared in people’s News Feeds – down from 5% before. The move is the latest attempt by the company to quell the spread of so-called fake news and propaganda on the network.
Zuckerberg has said his goal for this year is to fix Facebook, whether by protecting against foreign interference and abuse or by making users feel better about how they spend time on Facebook.
“There’s too much sensationalism, misinformation and polarization in the world today. Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them. That’s why it’s important that News Feed promotes high-quality news that helps build a sense of common ground,” Zuckerberg wrote in a Facebook post.